I was reading this earlier this week on the BBC website, and it’s only really hit me. [Link]

I don’t know about you lot, but I do tend to run a lot of searches, and I typically use Google. I run, according to iGoogle, between 30 and 40 searches a day – so this is the fair addition to my personal carbon emissions just to find a few things on the internet.

And it would all be more efficient if they were not clustering the query handling, although it would (of course) be slower.

Do we continue down this path of pushing for continual performance increases while ignoring the ecological impact? Maybe this is going to be the computational “turn down your thermostat by a degree” type campaign? Surely we could live with a search that took another half second to execute?